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MARIN COUNTY'S NEWS MONTHLY - FREE PRESS
(415)868-1600 - (415)868-0502(fax) - P.O. Box 31, Bolinas, CA, 94924

March, 2009


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Straus Family Creamery introduces America's First Organic Soft-Serve Ice Cream and Frozen Yogurt

San Francisco, CA (February 23, 2009) - Straus Family Creamery, the first organic dairy west of the Mississippi, has just introduced the first organic soft serve ice cream and frozen yogurt for cafˇs, restaurants and ice cream shops.
Straus produces a smooth, creamy texture and delicious flavor that appeals to both adults and kids. Each batch is shipped refrigerated and requires no additional mixing or ingredients; simply pour into the machine and serve!

"Requests for an organic soft-serve ice cream and frozen yogurt keep coming in," said Albert Straus, farmer and founder of Straus Family Creamery.

Straus Organic Soft-Serve ice cream is available in Vanilla and Chocolate varieties.

Soft-Serve organic frozen nonfat yogurt contains live & active cultures, and is available in three flavors: Original Tart, Vanilla, and Chocolate.

"The Original Tart is a very popular flavor on its own," said Mary Randolph and Alexis Beckman, owners of Culture organic frozen yogurt shop in Palo Alto, CA. "We also use it as a base to create our own unique flavors like Tangerine and Pumpkin."

In 2003, Straus introduced five flavor of super premium ice cream. Then, in 2005, they started producing ice cream 'base' (pure organic cream, milk, eggs and sugar) used by artisan ice cream shops as the base for their own unique ice cream flavors - including the San Francisco's famous Bi-Rite Creamery.

Growing demand for organic dairy foodservice products is leading Straus to offer its award-winning products in larger, foodservice-sized packaging, including their European-style Butter, Yogurt, hard-pack ice cream and cream-top milk.

Straus Family Creamery was the first organic dairy farmer west of the Mississippi. They have been internationally recognized for pioneering sustainable agricultural practices, including alternative energy production and industry-leading protections against contamination by genetically engineered crops.

Journalists: Sample the new soft serve products at Natural Products Expo West, March 5-7, 2009, at the Anaheim Convention Center, Booth #2825 in the Organic Pavilion.


About Straus Family Creamery
Straus Family Creamery strives to consistently provide the highest quality, best tasting, organic milk, yogurt, butter and ice cream made with minimal processing and wholesome ingredients. Straus Family Creamery makes business decisions based upon environmental and ecological considerations, which support the philosophy of sustainable, organic family farming, for the health and well being of the company, its producers, employees and the community at large. For more information, please visit our website.

Straus Communications
Michael Straus, President
(415) 777-1170 x 302

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