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September, 2006


Largest Alzheimer's Event Now Forming For Marin Residents
Proceeds will help support local programs, services, advocacy & research

(San Rafael and Mountain View) August 15, 2006-The Alzheimer's Association, the national movement to defeat Alzheimer's, is now organizing Memory Walk 2006, the largest annual fundraiser to help people battling Alzheimer's disease and related disorders. William Fisher, Alzheimer's Association CEO for Northern California, said, "If Alzheimer's disease or a related disorder has touched someone you know, Memory Walk needs to be your destination if you want a world without Alzheimer's and improved quality of life for those who live with it."
Memory Walk proceeds remain in the local community and are applied toward the growing need for Association services, including: 24/7 Helpline (800-272-3900), free newsletter, support groups, information, education and training, a Web site with an online Helpline, collaborative partnerships with diverse communities, advocacy and research. The Alzheimer's Association has awarded more than $185 million in research grants since 1982 and is the largest private funder of Alzheimer research.

Wine Country Memory Walk 2006
Saturday, October 14th at Spring Lake Park, Santa Rosa

Hundreds from North Bay communities are expected and will be fundraising before and during the event. Memory Walk 2006 is a 2.5 mile walk around Spring Lake (or a 1 mile shortcut). There will be music and entertainment, continental breakfast, Memory Lane (Reminiscence Pavilion, Alzheimer's Association and disease information, caregiving resources and information from corporate sponsors), a Remembrance Ceremony and an Awards and Appreciation Ceremony. The registration area opens at 9:00 a.m.; warm-up festivities are at 9:30 a.m.; and the Walk begins at 10:00 a.m. Free shuttles will run to-and-from Sutter-Warrack Hospital beginning at 8:30 a.m., through 1:00 p.m. On-site parking is available, but there will be a fee charged by the Park.

Treasure Island Memory Walk 2006
Saturday, October 7th on Treasure Island

5,500 people from throughout the Greater Bay Area are expected to participate directly in the event and fundraise over $1 million for the event, a scenic three-mile walk (and 1.5 mile shortcut) with beautiful Bay views, with food, music and entertainment, plus a Family Pavilion ( lots of children's activities) and a Remembrance Area displaying a Memory Book, extraordinary art by Alzheimer's patients and Tribute Flags to be flown to honor loved ones (suggested donation), and Alzheimer's disease information and resources. [Note to Editors: This is also Fleet Week and the Blue Angels will perform in the afternoon; many come for Memory Walk in the morning and stay for the Blue Angels in the afternoon.] The day of the walk, registration begins at 7:30 a.m., followed by warm-ups and an opening ceremony at 9:00 a.m. The walk begins at 9:30 a.m. Free shuttle service will be available starting at 7:00 a.m. from the Embarcadero BART station on Market Street to Treasure Island (last shuttle departs Treasure Island at 12:30 p.m.). Plentiful onsite event parking will also be available. Public Registration & Information for both Memory Walks:

800-272-3900, or at the Alzheimer's Association's chapter site,> .

Registration Free. Participants are encouraged to fundraise and those who raise $100 will receive a 2006 Memory Walk T-shirt; there is a new incentive prizes program for those raising over $300. Information on how to form teams and easily set up team Web pages is available on the Alzheimer's Association's secure chapter site.

The Alzheimer's Association is America's leading non-governmental provider of support and education for Alzheimer's patients, families and healthcare providers. Memory Walk is organized by the Alzheimer's Association and by families and individuals touched by Alzheimer's, to raise funds and awareness for the Alzheimer's Association's two-fold mission: Creating a world without Alzheimer's and enhancing the quality of life for those who live with it. Since 1989, Memory Walk has raised approximately $200 million and is the largest national Alzheimer's disease fundraising event.

An estimated 4.5 million Americans have Alzheimer's disease, about 220,000 in Northern California. Without a cure by 2050, when baby boomers will be at greatest risk, there will likely be a 300% increase in cases. The Alzheimer's disease process likely begins ten to twenty years before symptoms emerge. Finding a treatment that could delay onset by five years could reduce the number of individuals with Alzheimer's by nearly 50 percent.

Memory Walk is nationally presented with the support of Genworth Financial and National Sponsors Creative Memories and Kindred


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