County Seeks Resident Feedback Through Survey
The Marin County Board of Supervisors in February authorized the County Administrator to work with Godbe Research to develop and conduct the County's first countywide community survey this spring. The survey's main purpose is to provide community feedback on the importance of countywide goals, major policy areas and program services, as well as residents' satisfaction with County services.
The survey is a key component of the County's "Managing for Results" program, which aims to improve public outreach and communication and measure the performance of County services. County officials will use the survey results to evaluate the County's current program priorities and identify areas of improvement. The survey is planned for late March, with results presented to the Board of Supervisors in May. The results will also be incorporated in the County's first annual report to the community, to be published this fall.
"I'm very excited about the community survey and think it's a great way to get feedback on how well County government serves the community," said Supervisor Cynthia Murray.
The community survey will be conducted over the phone using a statistically-valid sample of residents throughout the county. To ensure a representative sample of residents by location and key demographics, the survey will obtain responses from 800-1000 county residents. The survey will also be conducted in Spanish to include the views of the significant number of Latino residents in the county.
Godbe Research is based in Half Moon Bay and has conducted numerous public opinion surveys for local governments around the region, including the City of San Rafael, the City of Novato, and the Transportation Authority of Marin. Godbe Research is particularly experienced in developing resident satisfaction surveys similar to the County's community survey. The County will spend about $35,000 in working with Godbe Research to develop the survey questionnaire, conduct the survey, and analyze and present the survey results.
County Community Survey