Coastal Post Online


May, 2004

Marin Mom Forms A MMOB

Mainstreet Moms Oppose Bush is the newest get-out-the-vote organization to spring from the grassroots. Inspired by Howard Dean's campaign, Megan Matson, a Bolinas mother of three, decided she had the power to reach out to the millions of women that did not vote in the 2000 presidential election.

Megan says, "I started The MMOB for three reasons: they're 1, 3 and 5 years old. George W. Bush doesn't care about them, but I do."

Upset about issues from toxic mercury in tuna fish to the record federal deficit-a debt her pre-school children will inherit-Megan felt other parents would be motivated to vote when presented with reasons why Bush's policies are bad for kids. Her goal is to help "the mom vote" be heard in the 2004 presidential election.

Working in her kitchen, emailing from a Mac laptop, Megan reached out to her Marin neighbors and a widening national network of concerned citizens. Sharing research from Women's Voices, Women Vote (, they learned that if unmarried women (single, divorced, widowed, separated) had voted in the same percentages as did married women in 2000, they would have added 6 million predominantly progressive votes to a very tight election.

Armed with mailing lists of unregistered mothers in battleground states from this under voting group, Megan and her growing team created Adopt-A-Swing-State letter writing parties. Hosts from all over America were recruited to invite friends over for pot-lucks or coffee cake. Online party kits created by The MMOB offer downloadable tips, flyers and straightforward facts on the Bush administration policies that most adversely affect children (

The Adopt-A-Swing State project kicks off with "May Day for America" voter-writing parties on Saturday, May 1, 2004. Ongoing events throughout the election season will send personal notes to working moms in key states including Florida, Ohio and Pennsylvania. They will be supplied with voter registration forms, absentee ballot information, and reminded how much their vote matters.

While acknowledging that the country seems particularly divided this election year, Megan feels parenthood provides a common ground.

"We're mothers first, conservatives or liberals second; we all want our kids to breath clean air, eat safe food, learn, feel hope," she says. "Threaten that, and you've got the mother bear thing going. So we're going to beat Bush together, and we're going to have a good time doing it."

About The MMOB:

Mainstreet Moms Oppose Bush is a national, grassroots, get-out-the-vote (GOTV) initiative. While started by mothers, the MMOB has grown to include absolutely everybody who wants to "do something!" about the 2004 election.

Advisory Council:

Reed Hundt, FCC Chairman under President Clinton

Annie Lamott, author

Arthur Okamura, artist and professor

Chris Desser, Co-Director, Women's Voices, Women Vote

Greg Hewlett, Foggy Bottom Think Tank

The MMOB is a Political Action Committee (section 527) and is registered with the Federal Election Commission. The MMOB is not authorized by any Candidate or Candidate's Committee.


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