The photo of a crumpled can of Diet Coke told the story in the Atlanta Journal Constitution, Coke's hometown paper. Fitting, poetic, just, but tragic for the company once rated "The Most Admired Business in the World." Today Coke wouldn't even make the list. Sales are down, profits collapsing, and 6,000 employees soon will be gone. To make room for 6,000 defense attorneys? The tragedy is stupendously larger than 6,000 jobs; it affects hundreds of millions of unwarned, innocent, afflicted consumers across the broad face of planet earth.
This crisis can't be solved by belt tightening, greater efficiency, more advertising, etc. It's so bad Coke can't say the word; to pronounce it will bring instant cataclysm. That word is aspartame, and their only recourse is denial, denial, denial, though every ad and commercial builds higher the scaffold upon which Coke shall surely hang.
Reality is in that twisted Diet coke can. It's poison. It's killing the unborn, raining tumors and seizures on the population, destroying children, incapacitating workers, mimicking MS, erasing memory and blinding. Inexorably Diet Coke visits a plague of 92 symptoms listed by our FDA on a secret report they'll never show which names diet soda as the first source of aspartame disease. And yes, Death was one of the 92.
Diet Coke is poison. And it's addictive, some victims drink several liters a day and keep it on their nightstands. If Coke changes the formula to remove aspartame the world will heal and the surge of hatred and vengeance by the disabled and bereaved shall certainly destroy Coca Cola.
The poison in Diet Coke is aspartame. As a member of the National Soft Drink Association, Coke opposed FDA approval of aspartame for beverages. Their objections, running to several pages published in the Congressional Record of 5/7/85, said aspartame is uniquely and inherently unstable and breaks down in the can. It decomposes into formaldehyde, methyl alcohol, formic acid, diketopiperazine and other toxins. In a study on seven monkeys five had grand mal seizures and one died, a casualty rate of 86%.
Coke knew; and knowing, broke their good faith contract with customers, a breach exhibited by the recent plot to program vending machines to raise the price with the temperature. Dissatisfied with selling flavored sugar water plus phosphoric acid, they switched to pushing an addictive formula called "Diet." Addictive substances multiply markets, so Diet Coke soared off the sales charts, spreading obesity in its flight. We're fatter because aspartame suppresses seratonin and makes us crave carbohydrates.
So why is aspartame/NutraSweet/Equal/Diet Coke/Diet Pepsi/etc. on the market and in thousands of foods? Can you say CORRUPTION? One FDA Commissioner and one acting Commissioner have changed sides to work in the NutraSweet industry, plus 6 underlings and two federal attorneys assigned to prosecute NutraSweet for submitting fraudulent tests to get it approved. "It's like a script for Abbott & Costello." lamented an honest FDA scientist writing to Senator Metzenbaum. It works like this: "Approve our poison, and when you stop being a bureaucrat we'll make you a plutocrat! After its licensed we'll pay off the American Dietetics, the American Diabetes Association, the AMA and anyone we need who's for sale."
The jig's up! Worldwide consumer action has exposed aspartame, and millions have kicked the habit. Coke's profits are down 37% and for a year Monsanto's been trying to sell The NutraSweet Company. Finally they sold NSC, producer of the phenylalanine in NutraSweet for $125 million. Now Monsanto faces a $71 million lawsuit for exaggerating profits. Monsanto stock is in the toilet, but they may have found a buyer in the Swiss firm Pharmacia-Upjohn. P.U. for short! The deal won't finalize for a year. the plans are to ditch the Monsanto name as its stench is unendurable. CEO Bob Shapiro may soon be history, like Doug Ivester of Coke who just resigned. Will the last one out please turn out the lights!